Fortitude Founder

Steuben County
Founder Profile

Vicki Gilliland

Business

Simply Essential

Founded

2020

Grant Date

2026

Business Idea

Handcrafted gems and seamless chains for life’s unforgettable moments.

Vicki Gilliland launched Simply Essential with a passion for celebrating life’s special moments through handcrafted artistry. Her business specializes in artisanal wire-wrapped gemstones and “Permanent Jewelry”—high-quality 14K gold-filled and sterling silver chains that are welded seamlessly for a long-lasting, clasp-free fit. Operating as a mobile boutique, Vicki has found a unique market that spans generations, proving that luxury and sentimental jewelry resonate with women from their 20s all the way into their 80s.

Since introducing permanent jewelry, Vicki’s sales have doubled, fueled by her ability to meet customers at boutiques and community events throughout Steuben County. With the support of the Fortitude Fund, she is upgrading to a more streamlined, specialized welding machine to improve her mobile efficiency. Her three-year vision includes adding on-site engraving for instant personalization and eventually transitioning Simply Essential into a full-time venture and local showroom following her retirement from a ten-year career in county government.