Preston Scherer

Preston Scherer founded Iconix.media to help local brands and individuals navigate a crowded digital landscape through high-impact video production. Based in Kosciusko County, the company provides comprehensive end-to-end services—from initial concept and filming to final editing—ensuring that every project is both polished and authentic. By specializing in content for small-to-mid-sized businesses and athletes seeking to build personal brands for recruitment or NIL opportunities, Preston makes elite-level media production accessible to those who traditionally lack the resources to produce it themselves.

With over $12,000 in early sales and a diverse portfolio ranging from healthcare communication to athletic branding, Iconix.media has quickly proven the regional demand for high-quality, affordable video. Preston’s vision for the future involves scaling the business into a full-service creative platform that integrates photography, digital branding, and content strategy. His ultimate goal is to empower the local community to tell their own stories in ways that open new doors for growth, connection, and opportunity.