Founder Profile

MICHAEL SCHRAM

BUSINESS

Michael Michaels Salon & Spa

COUNTY

Allen

FOUNDED

2022

GRANT DATE

January 2023

THE IDEA:

A full-service, organic/vegan beauty salon and spa in downtown Fort Wayne

Everyone needs a place to escape life’s day-to-day stressors. Michael Schram wants his salon and spa to be that place in downtown Fort Wayne.

The full-service, organic/vegan beauty salon and spa opened under Michael’s leadership in May 2022 on South Calhoun Street.

While downtown boasts a growing number of respected salons and spas, Michael Micheals Salon and Spa stands out from the crowd for a few reasons. The full-service nature and vegan/eco-friendly ethos appeal to increasingly socially and health conscious consumers.

They offer traditional hair-cutting and coloring services for men and women, using products Michael has vetted for quality and safety. Clients who want the full spa experience are treated with facials, hair removal services and massages. Michael’s goal is to have anyone who walks through the door look and feel better after their appointment.

This elevated experience is made possible through a team effort. Since launching the concept on his own, he’s brought on three hairstylists and an aesthetician. At the time of the grant submission, he was looking to add a barber to cater to male clients.

But he’s not stopping there. He aims to have nine associates who share his vision of delivering the best service complemented by the use of quality products. He hopes that customers will come from far and wide when they hear about the unique value proposition.

One unique element he plans to introduce is an oxygen bar, which he believes will be the first in downtown Fort Wayne. Recreational oxygen therapy can help with immune function, energy, vitality and overall quality of life. Whatever the reason, Michael wants customers to leave feeling rejuvenated — and tell their friends about the experience.

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