Fortitude Founder

Allen County
Founder Profile




Sugar Me Soft



$500 Grant Date

September 2018


An all-natural, safe sugar scrub used for hands, feet, face, and lips.

A sugar scrub safe enough to eat.

For the past 5 years, LaToya Winston has been creating and selling sugar scrubs that are chemical-free, all-natural, and body-safe. Even better? Her scrubs leave everything from your feet to your face feeling extra-soft.


While at cosmetology and esthetician school in Las Vegas, LaToya began the creation of her sugar scrub with the help of a teacher, who is also a chemist, who helped her develop the perfect scrub. Her sugar scrub is effective in scrubbing away dead skin cells, natural, and safe enough to eat. 


With her grant from the Fortitude Fund, LaToya will update her product labels and bottles and begin legal documents for trademark and patent recipes.

Business Updates