John Renz

John Renz knows that many small business owners wear every hat, but the finance hat is usually the most intimidating. That’s why he launched Confluence CFO, a fractional CFO service built to help entrepreneurs simplify their financial operations and plan for growth with confidence.

John’s background in accounting and financial planning showed him just how many early stage businesses were struggling, not because their ideas were flawed, but because they lacked visibility into their numbers. At Confluence, he and his team provide everything from bookkeeping and forecasting to long term strategic financial guidance, without the pressure of hiring a full-time CFO.

The business operates on a subscription model tailored for startups and growing companies, ensuring support that’s consistent, affordable, and adaptable.

With his Fortitude Fund grant, John is investing in building out his brand’s digital presence,s pecifically through social media and marketing efforts that will connect him with more founders who need exactly what he offers: clarity, strategy, and peace of mind.

At its core, Confluence CFO is about empowering entrepreneurs with the tools to succeed, because numbers shouldn’t be a barrier to growth.