Does your customer understand what you’re saying?
Business owners often focus on what they do in their business, getting hung up in the details, instead of how the business connects to their customers. In fact, the biggest reason why small businesses fail is not that they don’t have a great solution to a problem, but because they lack the necessary tools to concisely communicate their solution.
The Business Translator Series is designed to help business owners communicate the message of their solution to the needs of their customers. This is done through a 5-part series to help you connect better with your customer. Read below for the Individual Workshop Descriptions to decide if you should attend one, some or all of the workshops to help you better communicate with customers. Brought to you by Elevate Ventures and elevate northeast indiana.
Business Translator 401
This workshop teaches companies how to take a look at competition through analyzing the needs of customers and the difference in solutions you have to offer.