Fortitude Founder

Allen County
Founder Profile




Stash Duell


November 2018

Grant Date

August 2019


Using social interest and interactions to gamify the banking process.

Incentivizing people to develop a savings plan for the future.

Daniel King is familiar with the process of saving money. He kept a strict budget and savings plan for himself, but often saw his friends struggling to develop savings for the future.

Beyond that, many people in America are just a few paychecks away from financial ruin. 

Daniel decided to do something to make saving money more appealing for his friends and the millions of Americans struggling to create and maintain emergency funds.

Stash Duell is a mobile app that will gamify the banking process. Its goal is to use social interest and interactions to incentivize users to save for future emergencies. Users will earn tokens for saving money and have the opportunity to win money through the app by engaging in age-appropriate financial activities.

Daniel recognized the need for a service like Stash Duell especially for Millennials and Gen-Zers who are facing the rising costs of schooling and living in America. Because of this, Stash Duell will focus on helping these generations save for their futures.

The company has been backed and created by individuals who are passionate about the project. Each part of the 8-person team has had personal experiences with the obstacles many people face when it comes to saving money.

So far, the Stash Duell team has developed a beta version of the app and hope to gather more customer feedback to help them create the most effective (and fun) app money-saving app possible.

Thinking toward the future, Daniel hopes to see the app being used globally. He also wanted to gamify more financial processes, like paying off loans and everyday budgeting.

Connect with Stash Duell on social media

Business Updates

Entrepreneurs to Compete in Pitch Competition

Founders Spark, Start Fort Wayne and Venture Club of Indiana have partnered to create BLAZE, a regional pitch competition. Competitors will today have a chance to win cash prizes and a spot at the Venture Club of Indiana’s 2019 Innovation Showcase August 22 in Indianapolis.

BLAZE: NEI Regional Pitch Competition Sparks Entrepreneurial Investments

Entrepreneurs from northeast Indiana submitted applications to be selected to pitch their businesses to a panel of investment judges and the community. Each competitor will have four minutes to pitch their idea to the panel and the audience. After pitches have been made, the judges will choose a first and second place winner.

Contact Daniel King