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Tommy Cutter

Sustainable Thinkers: Tommy Cutter’s Entrepreneur Story

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B eing sustainable can seem like a daunting task. The truth is, it doesn’t have to be as complicated as some make it out to be. Taking small steps like being purposeful about your buying decisions go a long way. Sustainable Thinkers was created to take the guesswork out of those decisions by offering practical sustainable alternatives to everyday products.

Sustainable Thinkers was created to take the guesswork out of those decisions by offering practical sustainable alternatives to everyday products.

As a startup, we knew those initial decisions on how and where to spend money would be crucial. We spent months planning and researching which products would offer the most value and practicality for those interested in living more sustainably. The Fortitude Fund was a huge help in getting going prior to launch. We were able to launch our first ad campaigns on Instagram, Google, and Facebook, which has been essential for generating sales and exposure.

In addition to figuring out how to spend money, we’ve spent time figuring out how to not spend money. We’ve had friends take time out of their busy schedules to complete surveys, test website user experience, offer advice, do interviews and even produce a brand video. We can’t understate how important this has been to both validate our idea and bring life and enthusiasm to this endeavor.

In just a few short months, we’ve learned that like many other niche businesses, customers can be very passionate about the meaning behind the products. We hope this passion spreads and makes sustainable products more commonplace. If you’re interested in taking the first step towards sustainably, visit sustainablethinkers.com

Article written by Tommy Cutter, Founder of Sustainable Thinkers