A Woman-Run Boutique That’s Building Community Locally.
When she graduated with a business administration degree from the University of Saint Francis, Alexis Heffelfinger opened her online clothing boutique, Cusp Apparel. With help from professors, mentors, and a family full of entrepreneurs, Alexis launched Cusp hoping to fill a gap in the boutique industry. She wanted to offer young adults a curated collection of clothing and accessories that they could afford.
Alexis combined knowledge from her studies with behind-the-scenes experience working as a boutique key holder. She also ran a profitable Instagram page prior to graduation where she designed, styled, and resold thrifted clothing. With a natural drive for hard work, Alexis is determined to run a successful, growing business while employing and mentoring other women along the way.
Meet a Fort Wayne fashion entrepreneur launching a business before she graduates – and helping others
What does fashion mean to you?
To Alexis “Lexi” Heffelfinger of Auburn, clothing, and fashion are an opportunity to empower her customers and to make a positive impact on other budding entrepreneurs in Fort Wayne.
“Fashion+Retail+Community+Entrepreneurship+#ShopSmall are all something I am incredibly passionate about,” Heffelfinger says on the website for her brand, Cusp Apparel (@shopcusp), which launched April 17.