Fortitude Founder

Steuben County
Founder Profile

Daniel Diaz Moreno

Business

Elemento

Founded

2022

Grant Date

2026

Business Idea

A sanctuary for spiritual seekers and a launchpad for local creators.

Daniel Diaz Moreno founded Elemento to serve as Angola’s premier destination for metaphysical, spiritual, and locally-made goods. Over the past four years, Daniel has cultivated the shop into more than just a retail space; it is a “sanctuary” for spiritual seekers—from curious novices to seasoned practitioners. By offering ethically sourced crystals, herbs, and spiritual tools alongside handcrafted items from regional artisans, Elemento provides a welcoming environment that fosters personal discovery and community connection.

Under Daniel’s leadership, Elemento has evolved into a thriving small business incubator that fuels the local economy in Steuben County. The business has seen continuous annual growth, with a reach that extends nationwide through its e-commerce platform. Beyond the storefront, Elemento is a pillar of regional development, hosting popular quarterly Night Markets and partnering with the Tourism Bureau to spotlight local creators. With a dedicated community classroom and a commitment to empowering fellow makers, Daniel is proving that a business can be both a spiritual home and a powerful engine for local entrepreneurship.