Bringing the Childhood into Parenthood.
Teacher-Turned-Entrepreneur Ashley Green started her parenthood lifestyle brand KaAn’s Designs in the summer of 2014 to create baby and family apparel that speaks to the millennial parent. While staying home and caring for her second baby, Ashley noticed the growing number of home-based, mom-run businesses she encountered online. Interested in what she saw, Ashley pitched an idea to her husband Kenny: to put relatable words on t-shirts that represent diverse, real-world families.
After being featured on Oprah’s Favorite Things, KaAn’s designs may garner the attention they need for the growth they are hoping and working toward. For the moment, the Greens will use their $500 grant to purchase a hat heat-press machine to help them respond quickly and efficiently to customer demand, which is high in spring and summer months. Business is really heating up!
Oprah endorsing KaAn’s Designs is Positively Fort Wayne
It all started with the Original, the Remix and the Encore, t-shirts designs by Ashley Green, founder of KaAn’s Designs. “I like to think of us as a millennial parenthood brand,” she said.
“We have the Original which is for mom and dad or the oldest sibling, the Remix for the first child, then we have the Encore because you went back and did it again.” Green, a retired school teacher who wanted to find a way to be a “work from home” mom began her business in 2014. Three years later KaAn’s Designs was featured on Positively Fort Wayne. This year during the pandemic, the business received a superstar endorsement.
This Family’s Path To Startup Success Is Paved with Hard Work and Heart
For Ashley Green, the secret to success is simple: keep it in the family. Along with her husband, Kenny, the Fort Wayne, Indiana-based entrepreneur is the mighty engine behind KaAn’s Designs, a playful line of apparel and accessories that’s all about the fun side of family values.
Fort Wayne Company Among ‘Oprah’s Favorite Things’
A small business in Fort Wayne founded by a former English teacher is feeling the “Oprah Effect.” KaAn’s Designs, which makes t-shirts and other clothing for parents and their families, is featured in the annual Oprah’s Favorite Things list on Amazon, which this year is highlighting Black-owned businesses.